online marketing strategy

5 Signs you need to upgrade your online marketing strategy

When last did you update your online marketing strategy?

Perhaps, at a stage, your marketing efforts were attracting and converting leads and improving your overall return on investment. However, after a while, even the most successful online marketing strategies can become redundant.

Is it time for your business to set new goals and reach higher sales targets? The Interexcel Digital Marketing team can help you! Below are the top indicators that your online marketing strategy is outdated.

It’s past its expiry date

How old is your online marketing strategy? Technology is changing phenomenally year-on-year, so if your marketing strategy is older than 2 to 3 years, you should consider giving it a thorough revamp. New marketing channels emerge, Google and Facebook change their advertising rules and Google changes its organic ranking algorithms every so often so if you have not updated your strategy recently, most of your marketing efforts may be in vain.

Your website bounce rate is high

If your website bounce rate is high, either your visitors find your content irrelevant or your website is outdated and therefore has a bad user experience. No matter how much traffic you drive to your website, it’s useless if the visitors leave immediately.

It’s not responsive

If your website is not responsive, you’re probably missing out on a lot of leads. About 60% of people visit websites using their mobile devices and usually, if a website isn’t mobile-friendly, they leave very quickly.

You’re not ranking for relevant keywords on Google

If your website SEO and content are outdated, you may find that your business is not ranking for keywords that are relevant to your business. Improve your search visibility through optimised, quality website copy and SEO best practices.

Your sales and marketing strategies aren’t aligned

Sales and marketing go together like peanut butter and jam on a sandwich. If your business has consistent sales and marketing strategies, businesses see a substantial improvement in their performance; this is because sales cycles become shorter and more effective and therefore a lot of money is saved on extensive marketing campaigns. So, make sure both the sales and marketing team portray the same tone, brand voice and message to your consumers to improve trust and convert more leads.

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