Improve Your Website's User Experience

How to improve your website’s user experience

Do you need to improve your website’s user experience?

Right now, there are approximately 644 million active websites on the internet; this number continues to grow as more and more businesses are realising the power of having an online presence. So then, how can you make sure your website stands out above the rest?

It is essential for your business to have an appealing online platform that gives people a positive experience. A bad online encounter can leave an irreversible bad taste in a user’s mouth.

User experience (UX) should be taken very seriously. This means that a website needs to be tailored for a specific target market as well as made user-friendly and generally appealing. This is where online professionals can help you.

Interexcel has all the skills and tools to ensure your website is easy to navigate and operate as well as beneficial to your audience. Here’s how we can ensure the ultimate UX for your website visitors:

Personalised website experience

Users thrive on personalised online experiences; this goes for visiting a website, playing a game, filling in a form or “adding to cart”. If you can create a unique experience for your website visitors, they won’t forget your website any time soon.

Websites like Netflix, and DStv have specially designed their websites to offer their users suggestions that are based on their preferences.

Quick page load speed

Did you know, almost 50% of web users leave a website if it isn’t loaded within 3 seconds? 3 seconds! Most people won’t return to a site if it’s frustratingly slow.

A fast loading website is a major UX factor, on desktops and mobiles alike. Loading speed not only has an effect on the overall UX, but it also influences your website conversions.

Simple, powerful design

Having a clean, orderly and neat website design is possibly the simplest and most necessary way to create an enjoyable experience for the user. Ensure your website has a minimalistic design so that it works easily and effectively across all devices and computers. If your website has a clear flow, users can navigate and complete the goal you want them to without any hiccups.

Other tried and tested design elements that improve your website’s UX are:

  • Contact forms on every page
  • Call to action buttons
  • Minimum scrolling on the home page
  • A consistent layout

Also, although animations can enhance the UX and navigate the user through your website, you need to make sure you keep it simple. Too much flashing and movement on your website can cause the user to feel overwhelmed and/or make your website seem “spammy”.

Responsive web designs

If your website is not responsive, you need to change that NOW! The fact of the matter is that people are no longer only using their desktops to browse online. They can access your website on any size mobile device and tablet as well as different laptop and computer screens. Your website needs to work well and be appealing on any type of device.

Interactive elements

Quizzes, small apps, live chats and other interactive elements can be implemented into your website to encourage users to engage with your website. The modern user has a very limited attention span, so getting them to effectively respond to your website is a key factor in increasing time on the site.

Interexcel Digital Marketing can improve your website’s UX

Give us a call today! We can improve your website’s UX with effective development, design and content.

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