woman running her own online store

The Benefits Of Starting An Online Business In Today’s Digital World

So you’ve got big dreams of launching your very own online business? 

That’s great! 

The road to online success is by no means an easy feat, but with the right attitude, the right tools, and proper branding, even the smallest businesses can make a big splash in today’s digital landscape. 

In the following article, we’re looking at the many benefits of starting an online business in what experts are referring to as the “Golden Age of Commerce.”

Bigger Audiences

Not even all that long ago, say about 20 years ago, businesses had to rely on traditional means of advertising, such as billboards, posters, brochures and pamphlets, to reach their target audience. 

And while, to this day, these forms of advertising are still used, they rely solely on foot traffic, as well as the hope that consumers are paying attention to them. 

Today, however, it’s easier than ever for even small businesses to reach a massive online audience. 

It’s estimated that roughly 4.66 billion people are active on the internet each month. That’s more than half of the global population!

In other words, with the right online marketing strategies, today’s modern brands have access to larger audiences than ever before. And there’s virtually no reliance on having to place the right billboards, at the right location, at the right time. 

Simply getting active on Facebook offers brands access to a monthly audience of roughly 2.85 billion monthly users

Statistic: Number of monthly active Facebook users worldwide as of 1st quarter 2021 (in millions) | Statista

If that’s not a good reason to launch an online business, I don’t know what else is! 

Better Tools And Resources

Compared to in the past, entrepreneurs now have better access to all the tools and resources needed to learn about launching a successful business. 

In the past, entrepreneurs needed to rely on mentors or their practical knowledge of a given industry to start a business. 

Today, however, millions of blog posts, YouTube videos, social media profiles, and online courses are available to help new business owners succeed. 

Rather than needing to spend days or weeks reading books about better business practices, modern entrepreneurs can simply type a query into Google and find answers within seconds, making it easier than ever to avoid the most common pitfalls of the world of entrepreneurship.

Easy Marketing

Like today’s newfound access to and disseminating information, more free and paid marketing tools are available than ever before. 

So whether a company needs help with logo design, branding, content creation, digital marketing, SEO, social media marketing, or anything else, it’s easy to find the right tools to connect with your target audience. 

Platforms like HubSpot are well-known for being leaders in the industry of marketing. 

In addition to a wide range of free marketing and advertising courses, they also provide customer relationship management tools and all the info to create long-lasting relationships with your customers and clients. 

Lower Costs

Finally, one of the best benefits to launching an online business is that this type of business model usually costs less to get started and maintain than traditional business models. 

Rather than renting an office or storefront, hiring in-house employees, and paying all the associated costs, online businesses typically rely solely on a website, social media, and a few other fundamental tools and platforms to operate. 

This implies lower operational costs, which means more significant profit margins and a better chance of success! 

Starting An Online Business Today

Whether you want to sell affordable shoes and clothing or major, big-ticket items, you’ll be glad to know that it’s easier than ever to turn a profit online. 

Talk to us today and we can help you put your products online and in front of your ideal customers using various tactics, including SEO, Facebook Ads, Google Ads, email marketing and more. Soon you’ll be well on your way to eCommerce success!

    Fill in our contact form below and we’ll provide you with a free, no-obligation quote. Let's get busy!