Recipe for a winning marketing strategy

Recipe for a winning marketing strategy

Winning marketing strategy

What do most successful businesses have in common? A well thought out marketing strategy! Your marketing strategy should help you realise your business goals and build strong brand awareness for your brand’s products and services.

If you want a winning marketing strategy that will measure and improve your sales results, you need to hire marketing professionals who can put together a tailor-made strategy for your business. A successful marketing strategy will identify and improve your business goals.

Here’s what you need for a winning marketing strategy:

SMART goals

Do you feel as though, no matter how hard you work, you accomplish very little? We know that every business has specific goals they need to attain; however, not all goals that are set are achieved. This is mainly because businesses often set vague goals.

SMART goals are Specific, Measurable, Attainable, Realistic and Timely. They can help you structure your objectives so that you don’t set weak, unobtainable goals but instead focus your effort, time and resources on clear, measurable goals.

Data-driven marketing

Basing your marketing efforts on hunches or gut-feelings may work out in a short term marketing plan but, when it comes to creating a successful marketing strategy, you need data to optimise your online marketing campaigns. Marketers have access to data that can improve your customer experience, return on investment and decision making.

Different online platforms

You need to reach and engage with your audience across multiple platforms to get more exposure and grow your business. There are various ways to advertise your products and services online, including SEO marketing, AdWords marketing, social media marketing and content marketing.

When you consult with the IEDM team, we help you choose the most effective marketing platforms for your business. The channels will be relevant to your brand and ensure the best return on investment for your business. We will also make sure that your online marketing platforms complement each other, making your brand consistent across the internet.

Listen to your customers

Improve your customer experience, increase your sales opportunities and get word-of-mouth referrals by simply listening to your customers and giving them what they want. Many businesses focus solely on selling their products and services and fail to listen to what their customers are telling them. Make sure you incorporate surveys, questions, etc. to actively find out what your customers really want. Also address factors such as competitor analysis, product research and analytics patterns to see what people are looking for.

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