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5 REASONS WHY YOUR BUSINESS SHOULD BE USING A CHATBOT

“Hi there! How can I help you today?” 

Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s 2021 and everything about the way we interact with our environment around us is shifting and accelerating. 

Artificial intelligence (AI) is rapidly growing in many industries, changing consumer behaviours and providing businesses with smart solutions. A chatbot is one of the primary applications of artificial intelligence. According to Google Trends, interest in chatbots has increased almost 5 times over 5 years.

A chatbot is software that imitates human-like conversation with users via websites and mobile messaging apps. Think of it as a virtual assistant. Chatbots answer users’ questions and help them handle simple tasks without the help of a human. They also make suggestions to users about what they might want or need. A chatbot builder is a platform that allows you to build and launch chatbots with little or no coding.

ChatBot is a builder that enables you to design, build and deploy conversational chatbots to talk to your customers and provide them with information about your business. With support for one-click integrations with Facebook Messenger and a range of other services, you can run powerful and intelligent bots in no time. ChatBot technology leverages both Natural Learning Processing and Machine Learning to develop a human-like experience for customers.

Here are five reasons why your business should definitely be using ChatBot:

  1. Enhanced customer support

Chatbots are all about being helpful to your customers. Studies have proven that over 50% of customers expect a business to be available 24/7. Do you want to sleep on half your market? Absolutely not. 

In our competitive digital landscape, it is imperative that your customers always feel seen and heard. With a smart Chatbot you can rest assured knowing that your customers will receive 24hour support with instant replies and solutions. 

One-click integrations are a great way to meet your customers where they prefer to chat.  You can offer them your helping hand around the clock by connecting ChatBot to popular channels; be it your website itself, a live messaging platform, or Facebook messenger.

In addition to instantaneity and availability, ChatBot can drastically improve customer experience by guiding users through your website using interactive elements and providing personalized recommendations to make them feel taken care of.

  1. Improved productivity & lower costs 

No one likes handling repetitive, boring tasks. Except for chatbots, of course. You can allow your team to focus their brain-power on bigger things by giving them the gift of time when you let ChatBot handle all the nitty-gritty stuff. 

ChatBot drastically improves workflow and productivity because it accelerates the pace of repetitive actions such as answering common questions, dealing with orders, verifying customers, etc. By employing ChatBot to assist with first-level customer service requests, your employees will have more time to spend on complex tasks and requests, ultimately improving productivity at every level in your sales force. 

We all know that time is money. ChatBot can help you make the most of yours by growing your business without necessarily increasing any costs. 

Because ChatBot can handle an unlimited number of customers in real-time, as opposed to paid staff only being able to competently handle one customer at a time, you can scale your customer care without scaling up the headcount. A new study released by UK-based Juniper Research estimates that chatbots will help businesses save more than $8 billion per year on customer service costs by 2022. 

  1. Data-driven decision making 

When data leads, a better user experience follows. With ChatBot reports you can advance your business and cultivate meaningful customer relationships by optimizing your chatbots’ performance based on key metrics. ChatBot collects insights about your customers and their needs, helping your team reduce resolution time drastically. 

ChatBot reports will help you: 

  • Discover the busiest period when your customers are the most active.
  • Track the number of user messages and understand what the average engagement is in the chat.
  • Review popular interactions and topics to see where your customers’ interests lie.
  • Get to know the humans behind numbers by automatically creating a customer database where you can view their collected details and utilize them in your next marketing campaign.

These analytics enable you to make informed decisions about your next move. Analyze chats, see what happened during the chat, check collected data, and examine failed actions – this way you will be able to discover weak spots and make continuous improvements.

  1. Optimized sale processes.   

Wondering how to increase your conversion rates? Higher customer engagement is your answer. According to research conducted by Bain & Company “Customers who engage with companies through online platforms are more loyal and spend up to 20% to 40% more than other customers”

With ChatBot it couldn’t be easier. 

Conversational ChatBots are programmed to ensure that the information exchange happening within the chat between the customer and your business leads to sale opportunities and higher conversion rates. Here’s how: 

  • ChatBot will collect information about potential customers through personalized conversations and then organize this data according to segmented leads. 
  • ChatBot will feed your CRM (Customer Relationship Management system) with the information collected during chats and deliver this data to your sales reps in real-time. 
  • ChatBot will connect leads with your sales team, enabling them to schedule meetings with potential customers, call you directly from the chat widget and answer their questions immediately.

By proactively engaging with your customers you’ll be able to guide their experience on your website, offer support while they browse your products/services, and help them place orders. 

  1. Controlled reputation management

Yes, it’s true, we all make mistakes. But we aren’t bots, now are we? Chatbots eliminate the risks that employees might pose when handling manual work and ensure that customers are provided with similar, consistent, and factually correct responses.

Human-errors can occur when dealing with, for example, pricing information, which could seriously damage a business’ credibility. Fortunately, these kinds of complications can be avoided completely with chatbots. Whatsmore, chatbots don’t get sick and stay home, or come to work in a bad mood which could potentially rub off on a customer, plus, chatbots have endless patience when dealing with customers! 

Convinced? We suggest that you start with ChatBots’ ready-to-use templates and then customize them to your needs. Go ahead and power up your sales – sign up for your 14 day FREE ChatBot trial now.  

If you want advice on how to be more present online and implement an effective chatbot on your website, contact us using the form below.

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