Native Marketing

What is native advertising?

Native advertising is a form of paid marketing where the ads look, feel and function like organic content. Native ads appear in social media feeds and on web pages and, unlike banner and display ads, they match the look and function of the editorial flow of the page, exposing the reader to advertised, “non-disruptive” content. […]

How to get more people to read your business blog

How to get more people to read your business blog

Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately, […]

AB testing

Is AB testing dead?

Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the […]

5 Tips for successful AB testing

5 Tips for successful AB testing

Successful AB Testing At IEDM Digital Marketing, we run successful AB testing campaigns. We believe it is a powerful way of measuring digital success. If you type “AB testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is […]

Eco-friendly marketing strategies

5 Eco-friendly marketing strategies that work

Just because you don’t sell eco-friendly products, it doesn’t mean you can’t run a business that is kind to the environment. We believe that you can successfully send a green message to your consumers and staff through smart, eco-friendly and effective marketing strategies. Not only will you be doing the planet a favour, but you […]

eCommerce website features

4 Must-have eCommerce website features

What are the 4 Must-have eCommerce website features? Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you […]

upgrades your website needs

5 upgrades your website needs in 2018

Do you know which upgrades your website needs? The most cost-effective way to advertise your business is on the World Wide Web. Your website has the ability to advertise your business 24/7 to an unlimited number of people across multiple online platforms. These days, if you do not have a modern, functional website, you are […]

Holiday Online Marketing Tips

5 Quick holiday online marketing tips!

What are the best holiday online marketing tips? December holidays are almost here! And with all the hype and excitement in the air, a whole new world of marketing opportunities await. We want to make sure that your business is as energetic as the holiday season. Here are a few holiday online marketing tips. Offer […]

take care of your digital marketing

We’ll handle your digital marketing this summer!

We can take care of your digital marketing For some, their businesses cannot just go on holiday when they do. With the festive season fast approaching, you may be wondering how you can make sure your digital marketing keeps running effectively in your absence. It’s important to take a break with your family and friends […]

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