four-day workweek

Four-day workweek – We’re doing it!

We are PIONEERING! The IEDM team will be implementing a huge change in order to contribute to shaping the future of South African business. This will be done by moving to a four-day workweek. We’ve spent a lot of time and effort to ensure that our transition to the new work structure will be effective and benefit you, our client.

During the next eight weeks, we’ll be running a trial period, making sure that all of our communication and processes still run smoothly.

turning customers into brand ambassadors

Turning customers into brand advocates

92% of customers trust recommendations from people they know. (Source: Nielsen Advertising Global Report 2012) A successful marketing strategy increases brand awareness, leads and sales. Many advertisers get so caught up in trying to increase sales that they forget one of the most important phases of the customer journey: Advocacy. IEDM Digital Marketing focuses on […]

COVID-19 Pandemic: Advice for small and medium business

COVID-19 Pandemic: Advice for small and medium business

In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately, we could not hold the virus out. And, due to the nature of the virus, it started spreading as soon as it fell onto our South African soil. After the […]

storytelling marketing

Storytelling marketing: Why telling a story sells

Are you familiar with storytelling in marketing? It’s time to get real. Because your audience is real. Hard selling and cliche posts are not going to cut it in the digital world of marketing.  It’s hard to grab your audience’s attention between all the digital noise. From ancient days, storytelling has been one of the […]

AI to improve your digital marketing

How to use AI to improve your digital marketing

Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use […]

Native Marketing

What is native advertising?

Native advertising is a form of paid marketing where the ads look, feel and function like organic content. Native ads appear in social media feeds and on web pages and, unlike banner and display ads, they match the look and function of the editorial flow of the page, exposing the reader to advertised, “non-disruptive” content. […]

How to get more people to read your business blog

How to get more people to read your business blog

Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately, […]

AB testing

Is AB testing dead?

Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the […]

5 Tips for successful AB testing

5 Tips for successful AB testing

Successful AB Testing At IEDM Digital Marketing, we run successful AB testing campaigns. We believe it is a powerful way of measuring digital success. If you type “AB testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is […]

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