87% of shoppers begin product searches online
A modern, effective business website is crucial for your business. Many consumers turn to Google to help them find information on products and services. Therefore, you need a strong online presence for your company.
Each company may have a different aim for their website, however, the common goal of every company’s website will always be attracting more visitors. There are many different aspects that regulate the traffic on your site, but focusing on some of these key new web development trends will get people to stay longer and/ or make more sales on your website.
So, which fresh, modern ideas and initiatives do you need to know in 2019? Technology is definitely making advancements and finding new ways to surprise us – and pushing us to keep up with the latest trends.
Here are the latest web development trends
Artificial intelligence (AI)
What is AI?
Artificial intelligence (AI) is the simulation of human intelligence processes by machines, such as computer systems. It has the ability to learn, collect data, analyse information and solve problems.
Over the last few years, AI has been advancing quickly. It’s transformed from finding faces, paths and objects in photos to converting speech to text and self-driving cars.
How does this apply to your website?
Well, you can use AI search tools to track how consumers search for you and interact with your website online. This information can then be used to further improve your website for both search engines and people.
Progressive Web Apps
Progressive Web Apps (PWAs)
What are PWAs?
Progressive Web Apps (PWAs) are modern web applications that look like regular websites but have a high level of functionality. Basically, PWAs can deliver an app-like experience to users. They can load quickly no matter how bad the network is or which browser is used.
Here are a few examples of PWAs
- Twitter Lite – pages load instantly and less data is used. This enables people everywhere – even with bad network conditions – to use the app easily.
- Forbes – the well known U.S. business magazine developed a PWA to improve its mobile web user experience. Not only did the app increase load time but it also doubled engagement rates.
- Pinterest – because of a low sign up rate, Pinterest developed a PWA to improve performance and engagement rate on the mobile web.
52.2% of all website traffic in the world was generated through mobile phones. This means that what your website looks like on your phone may be more important than what it looks like on your desktop.
Is your website mobile friendly? Find out here.
What is cybersecurity?
Cybersecurity is the computer protection systems against theft, service disruption or misdirection. It also encompasses hardware, software or electronic data damages. Cybersecurity is crucial in this day and age, especially due to cyber threats, website hacking, data breaches and data threats that occur.
Keep your computer protected. Here’s why you should use a password manager.
Clean, minimal website design
In our article about ethical marketing, we discuss the importance of making the pre-purchase decision easy for your customers. By reducing the number of information sources consumers must go through while moving towards making a purchase, you can secure sales more easily.
A client is not going to go through heaps of irrelevant information. In fact, too much irrelevant content may get you penalised on search engines and distrusted by potential customers.
Create relevant content that Google and your customers will love. Find out how you can show up for searches on Google relevant to your business and convert more customers with quality SEO copywriting.
Speak to our marketing professionals
We have a team of enthusiastic professionals that can help you grow your business online. For more information, get in touch with us. We’d love to take your business to greater heights.