How to generate more leads and get more sales
With nearly three months of the New Year already gone, it might be getting harder to imagine that the optimistic goals you set for your business at the beginning of 2017 could still be realised. But don’t despair! It is never too late to update your marketing mix to get the results you envisioned.
As we head into the new financial year, here are six digital solutions that are sure to generate more leads and boost your sales going forward:
Your website is the centre point of your business’ online presence. Think of it as your digital business handshake – it is your opportunity to create a great first impression. The better your website is designed, the better it reflects on your brand, and the more likely a potential customer is to click on the “Call me back”-button.
Search Engine Optimisation (SEO) is the long-term solution to getting your website to attract more organic visits from search engines such as Google, Safari, Yahoo etc. Ranking organically for the products and services you offer makes it easier for your website to attract targeted traffic, which in turn makes it easier for you to turn these visitors into quality leads, and ultimately sales.
- Google AdWords
What good is having a shiny website if nobody knows about it? This is where Google AdWords comes in. This is a quick, easy and effective way to increase your business’ online visibility. The more visible your brand is online, the more likely it is that a potential customer will think of you next time they need something.
- Social media marketing
Depending on your target market, your business could benefit greatly from cultivating a community on some of the various social media platforms such as Facebook or Twitter. Advertising on social media has also proven to be effective in reaching people when they are in a more receptive mood, increasing leads and sales.
- Content marketing
Creating content has the potential of positioning your brand as a thought leader in your industry. Additionally, by providing your target with relevant content on a regular basis, you will be able to build trust and create top-of-mind awareness within your market. This strategy translates to more leads and sales in the long run.
- Email marketing
Never underestimate the power of the humble email. Delivering the right message to the right person at the right time has been shown to be an effective way in which to convince potential customers to take the leap.
When it comes to tailoring your message to suit a specific audience, digital definitely has the edge over traditional media. IEDM can help you identify, define, and target your ideal target market. Knowing exactly who you are talking to goes a long way in eliminating marketing spend wastage and increases your return on investment (ROI).
Let Interexcel Digital Marketing help you implement the right digital solution for your brand so your business can reach its 2017 goals.