South Africa’s top Google searches for 2018

Posted by Kirstie Hogg on March 4, 2019

Google's top searches

Top Google Searches

Google released their lists of the most popular searches in South Africa in 2018. These lists give us a perspective on the year’s major moments and top trends.

We’ll jump right into South Africa’s top Google searches for 2018.

Trending South African searches

  1. World Cup fixtures
  2. Load shedding
  3. Global Citizen
  4. Zuma
  5. Winnie Mandela
  6. HHP
  7. Listeriosis
  8. Black Panther
  9. Meghan Markle
  10. Mac Miller

What’s interesting about the top trending South African searches is that most of them are local. This shows the country’s growing interest in local news, events and celebrities.

Trending personalities

  1. Zuma
  2. Cyril Ramaphosa
  3. Sbahle Mpisane
  4. Kevin Anderson
  5. Malusi Gigaba
  6. Ashwin Willemse
  7. Patrice Motsepe
  8. Cheryl Zondo
  9. Shamila Batohi
  10. Mlindo the Vocalist

Five of the top personalities are related to news events and current affairs, three of them are politicians – top two from the ANC –  and two of them are sports stars. 

Top questions asked by South Africans

  1. How did Avicii die?
  2. How old is Pharrell Williams?
  3. What is listeriosis?
  4. What is black data?
  5. How old is Prince Harry?
  6. How much are Global Citizen tickets?
  7. How to get pregnant?
  8. What time is the royal wedding?
  9. What happened to HHP?
  10. How old is Meghan Markle?

Above is a list of what South Africans were curious and aware of during 2018. The list encompasses personal queries as well as questions about celebrities. 

Top near me searches

  1. Jobs near me
  2. Nandos near me
  3. Dischem near me
  4. McDonalds near me
  5. Guest house near me
  6. Postnet near me
  7. Steers near me
  8. Spar near me
  9. Debonairs near me
  10. Spur near me

Most people rely on Google to help them find places close to them. “Near me” searches continues to gain popularity in South Africa.

If people search for products and services you offer, does your business appear on search engines like Google? Make sure your business can be found by your target audience on search engines.

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