call tracking

What is Call Tracking?

If your business is using the same number for your website, online ads and offline ads, how can you tell how many calls each advert or marketing method is bringing in? With call tracking, it’s easy to find out whether your online, billboard or other forms of advertising are working. And in today’s marketing world, […]

programmatic advertising

Programmatic Advertising: What Is It & Why You Should Care

Jimmy Kimmel once said: “Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.” However, the true definition can be summed up like this: “Programmatic advertising is using technology and audience insights to automatically buy and sell ad […]

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