the future of SEO

Looking beyond 2017 – the future of SEO

What is the future of SEO? SEO has come a long way from the early days of keyword stuffing and sentences that no human could comprehend. Search algorithms now favour webpages that enhance the user’s experience, and that means that cheap SEO tricks no longer cut it. It’s no wonder then that businesses spent an […]

ssl certificate

Upgrade your website with an SSL certificate

Online hacking is a large cause of concern for all internet users across the globe. For this reason, Secure Sockets Layer (SSL), which allows an encrypted connection, is essential. Recently, Google launched Chrome 56, which is flagging unsecure sites. This could potentially cost you website visitors. By securing your website from hackers with an SSL […]

content marketing

Content Marketing: Why You Need a Copywriter

Why It’s a Good Idea To Get Your Copy Written Professionally  You live and breathe your company. That’s why you are the best source of information for all your content marketing endeavours, but should you necessarily write it too? Often copy is the one place SMMEs believe they can save on when it comes to […]

get more sales

Six ways to generate more leads and get more sales

How to generate more leads and get more sales With nearly three months of the New Year already gone, it might be getting harder to imagine that the optimistic goals you set for your business at the beginning of 2017 could still be realised. But don’t despair! It is never too late to update your […]

promotion campaign

How to run an effective festive promotion

Set up a great festive promotion campaign It’s that time of the year again. If you aren’t planning a festive promotion or special promotional campaign, you can be sure your competition is. Now is an excellent time of the year to relook stock, execute an effective promotion and boost sales before the year is done. […]

Help Your Business Grow

How IEDM Can Help Your Business Grow

The 26.8-million active internet users in South Africa spend an average of five hours per day trawling the World Wide Web. With numbers like these, it goes to show that there is definitely not a lack of potential customers out there. This means if your website has trouble attracting new leads; it is more likely […]

help your business grow

How Google Ads can help your business grow

Use Google Ads can help your business grow Someone once said that the second page of Google results is the best place to hide a body. When looking at the stats, it’s easy to see why that statement could be true: Of the millions of results Google generates in its split-second searches, 91.5% of all […]

Is your website fulfilling its sales role?

Is your website fulfilling its sales role?

At the end of the day the main purpose behind any business, big or small, is to make money. And because your website gives you access to millions of people, anywhere, any time, you must make sure that your most valuable sales tool is fulfilling its role as best as possible. Here are the top […]

online marketing

3 Signs Your Business Needs Online Marketing

Spring has arrived! Trees are blossoming and landscapes are transforming overnight. Just like in nature, spring inspires growth and change, and when it comes to business, this especially rings true. With the last quarter of the year nearing, the time for businesses to stand out and boost sales is now. And with 3.2 billion internet users […]

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