Do you have invalid employees on Facebook & LinkedIn?

Do you have invalid employees on Facebook & LinkedIn?

Wait… You don’t work for me?! Most of your employees who are active on social media will list themselves under your business name. All they have to do on Facebook is “add a workplace” and link to your business page. And, all they have to do on LinkedIn is “add experience” and, again, link to […]

Persuasion versus Manipulation

Ethical marketing: Persuasion versus manipulation

Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re […]

An introduction to Google Tag Manager

An introduction to Google Tag Manager

What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run. […]

Password manager

Why should you use a password manager?

Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal […]

holistic digital marketing strategy

Digital Marketing – Do you need a holistic strategy?

We recommend a holistic digital marketing strategy SEO, social media, content, design, email and more. Digital marketing umbrellas so many powerful ways to connect businesses with customers. But, do you need a comprehensive digital strategy or just a few components of digital marketing to reach your audience online? To get the best results, you need […]

Facebook Ads or Google Ads

Facebook Ads or Google Ads?

Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because […]

Online shopping & Google’s Smart Shopping

Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a […]

Google Partners Elevation Program

Google Partners Elevator Programme 2018

Google Partners Elevator Programme 2018 in South Africa IEDM Digital Marketing was handpicked by Google Partners for the Google Partners Elevator Programme 2018 in South Africa. This event was an exclusive, invitation-only programme reserved for the best performing agencies. It is one of the most coveted events for high-growth digital agencies all around the world. […]