What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run. […]
Quality content is crucial for your website to succeed Quality content sets your website apart from the millions of other ones out there. It’s what guides people to convert on your website. It is also crucial to the success of your search engine optimization (SEO). What is SEO and why is it so important? SEO’s […]
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO, Amazon Do customers trust your online store? These days, people are so rushed and impatient – they don’t really […]
Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal […]
We recommend a holistic digital marketing strategy SEO, social media, content, design, email and more. Digital marketing umbrellas so many powerful ways to connect businesses with customers. But, do you need a comprehensive digital strategy or just a few components of digital marketing to reach your audience online? To get the best results, you need […]
Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because […]
Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a […]
Google Partners Elevator Programme 2018 in South Africa IEDM Digital Marketing was handpicked by Google Partners for the Google Partners Elevator Programme 2018 in South Africa. This event was an exclusive, invitation-only programme reserved for the best performing agencies. It is one of the most coveted events for high-growth digital agencies all around the world. […]
Welcome to the future of online shopping It’s all changing… Online shopping is taking flight in South Africa. Are you onboard? Technology has changed a lot of things over the last few years. One of those things is the retail sector. Unlike Americans, South Africans did not fall in love with online shopping immediately. But, […]
Are you experiencing digital marketing challenges? No matter what size your business is, if used correctly, social media marketing has the power to reach your customers. Your potential customers are on social media interacting with other brands. If you’re not communicating with them through social platforms, you’re losing out to your competitors. Back in the […]
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