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What is A/B testing?

Take the guesswork out of website optimisation with A/B testing Digital marketing revolves around data. It involves gathering and interpreting data, and using this information to enhance websites and marketing campaigns. A/B testing is a great way to test versions of – or specific changes on – a website, landing page, newsletter or other type […]

Do you have invalid employees on Facebook & LinkedIn?

Wait… You don’t work for me?! Most of your employees who are active on social media will list themselves under your business name. All they have to do on Facebook is “add a workplace” and link to your business page. And, all they have to do on LinkedIn is “add experience” and, again, link to […]

Ethical marketing: Persuasion versus manipulation

Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re […]

An introduction to Google Tag Manager

What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run. […]

Quality content & SEO – Here’s what Google & your customers LOVE!

Quality content is crucial for your website Quality content sets your website apart from the millions of other ones out there. It’s what guides people to make a purchase on your website. It’s also crucial to the success of your search engine optimisation (SEO). What is SEO and why is it so important? SEO’s main […]

How to make customers trust your online store (8 Tips)

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO, Amazon Do customers trust your online store? These days, people are so rushed and impatient – they don’t really […]

Why should you use a password manager?

Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal […]

Digital Marketing – Do you need a holistic strategy?

We recommend a holistic digital marketing strategy SEO, social media, content, design, email and more. Digital marketing umbrellas so many powerful ways to connect businesses with customers. But, do you need a comprehensive digital strategy or just a few components of digital marketing to reach your audience online? To get the best results, you need […]

South Africa’s top Google searches for 2018

Top Google Searches Google released their lists of the most popular searches in South Africa in 2018. These lists give us a perspective on the year’s major moments and top trends. We’ll jump right into South Africa’s top Google searches for 2018. Trending South African searches World Cup fixtures Load shedding Global Citizen Zuma Winnie […]

Facebook Ads or Google Ads?

Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because […]