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Quality content & SEO – Here’s what Google & your customers LOVE!

Quality content is crucial for your website Quality content sets your website apart from the millions of other ones out there. It’s what guides people to make a purchase on your website. It’s also crucial to the success of your search engine optimisation (SEO). What is SEO and why is it so important? SEO’s main […]

How to make customers trust your online store (8 Tips)

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO, Amazon Do customers trust your online store? These days, people are so rushed and impatient – they don’t really […]

Why should you use a password manager?

Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal […]

Digital Marketing – Do you need a holistic strategy?

We recommend a holistic digital marketing strategy SEO, social media, content, design, email and more. Digital marketing umbrellas so many powerful ways to connect businesses with customers. But, do you need a comprehensive digital strategy or just a few components of digital marketing to reach your audience online? To get the best results, you need […]

South Africa’s top Google searches for 2018

Top Google Searches Google released their lists of the most popular searches in South Africa in 2018. These lists give us a perspective on the year’s major moments and top trends. We’ll jump right into South Africa’s top Google searches for 2018. Trending South African searches World Cup fixtures Load shedding Global Citizen Zuma Winnie […]

Facebook Ads or Google Ads?

Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because […]

What are the 2019 web development trends?

87% of shoppers begin product searches online A modern, effective business website is crucial for your business. Many consumers turn to Google to help them find information on products and services. Therefore, you need a strong online presence for your company. Each company may have a different aim for their website, however, the common goal […]

4 Digital marketing tactics you need in 2019

Digital marketing tactics that can’t be ignored As every year goes by, we feel the strong need to get you up to speed on what’s happening in the digital marketing industry. We want you to understand how it works and what you need to focus on to grow your business online. Most companies believe that […]

What would you do with R1000?

We’re giving one lucky person a cash boost this December! We’d love to hear what you’d do with R1000 in cash! Let us know in our comment section below. The winner will be announced on the 12th of December 2018. Make sure you also Like Our Facebook Page and Share Our Facebook Post to stand a chance to win. […]

Online shopping & Google’s Smart Shopping

Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a […]