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How to use AI to improve your digital marketing

Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use […]

What is native advertising?

What is native advertising? Native advertising is a form of paid marketing where the ads look, feel and function like organic content. Native ads appear in social media feeds and on web pages and, unlike banner and display ads, they match the look and function of the editorial flow of the page, exposing the reader […]

How to get more people to read your business blog

Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately, […]

Google is bidding farewell to AdWords & DoubleClick brands

Farewell AdWords and DoubleClick brands If there’s one thing we all know about Google, it’s that it’s always changing. After many years, AdWords and DoubleClick brands will no longer exist. Google is retiring these brands in a major rebranding aimed at streamlining its offerings. The flagship advertising products will be renamed and reorganised. This is […]

Is AB testing dead?

Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the […]

5 Tips for successful AB testing

Successful AB Testing At IEDM Digital Marketing, we run successful AB testing campaigns. We believe it is a powerful way of measuring digital success. If you type “AB testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is […]

Using LinkedIn to grow your business

Here’s you need LinkedIn to grow your business: While all social media platforms have become a big part of businesses’ digital marketing strategies, we believe that LinkedIn is one of the most powerful platforms! With over 500 million users, LinkedIn has become a crucial platform for business owners. However, just setting up your business page […]

We are the official Live Chat partner in SA

We are proud to announce that we have teamed up with Live Chat and became their official partner in South Africa! The powerful service provides a fast and effective way for you to reach out to your website visitors, which is even more efficient than a phone call and faster than an email. We believe […]

5 Eco-friendly marketing strategies that work

Just because you don’t sell eco-friendly products, it doesn’t mean you can’t run a business that is kind to the environment. We believe that you can successfully send a green message to your consumers and staff through smart, eco-friendly and effective marketing strategies. Not only will you be doing the planet a favour, but you […]

4 Must-have eCommerce website features

What are the 4 Must-have eCommerce website features? Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you […]

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