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Facebook Ads or Google Ads?

Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because […]

What are the 2019 web development trends?

87% of shoppers begin product searches online A modern, effective business website is crucial for your business. Many consumers turn to Google to help them find information on products and services. Therefore, you need a strong online presence for your company. Each company may have a different aim for their website, however, the common goal […]

4 Digital marketing tactics you need in 2019

Digital marketing tactics that can’t be ignored As every year goes by, we feel the strong need to get you up to speed on what’s happening in the digital marketing industry. We want you to understand how it works and what you need to focus on to grow your business online. Most companies believe that […]

What would you do with R1000?

We’re giving one lucky person a cash boost this December! We’d love to hear what you’d do with R1000 in cash! Let us know in our comment section below. The winner will be announced on the 12th of December 2018. Make sure you also Like Our Facebook Page and Share Our Facebook Post to stand a chance to win. […]

Online shopping & Google’s Smart Shopping

Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a […]

Google Partners Elevator Programme 2018

Google Partners Elevator Programme 2018 in South Africa IEDM Digital Marketing was handpicked by Google Partners for the Google Partners Elevator Programme 2018 in South Africa. This event was an exclusive, invitation-only programme reserved for the best performing agencies. It is one of the most coveted events for high-growth digital agencies all around the world. […]

E-commerce website tips – 2019

Welcome to the future of online shopping It’s all changing… Online shopping is taking flight in South Africa. Are you on board? Technology has changed a lot of things over the last few years. One of those things is the retail sector. Unlike Americans, South Africans did not fall in love with online shopping immediately. […]

Using social media to overcome digital marketing challenges

Using social media to overcome digital marketing challenges Are you experiencing digital marketing challenges? No matter what size your business is, if used correctly, social media marketing has the power to reach your customers. Your potential customers are on social media interacting with other brands. If you’re not communicating with them through social platforms, you’re […]

How to use AI to improve your digital marketing

Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use […]

What is native advertising?

What is native advertising? Native advertising is a form of paid marketing where the ads look, feel and function like organic content. Native ads appear in social media feeds and on web pages and, unlike banner and display ads, they match the look and function of the editorial flow of the page, exposing the reader […]