Do you need a holistic digital marketing strategy?

Posted by Kirstie Hogg on March 25, 2019

holistic digital strategy

We recommend a holistic digital marketing strategy

SEO, social media, content, design, email and more. Digital marketing umbrellas so many powerful ways to connect businesses with customers. But, do you need a comprehensive digital strategy or just a few components of digital marketing to reach your audience online?

To get the best results, you need your message to be delivered to your ideal target audience:

  • At the right time
  • In the right place
  • With the right consistency

IEDM can help you do this.

What do you need for a holistic digital marketing strategy?

Here’s what IEDM Digital Marketing focuses on:

Getting your website up to speed

Your website is the digital face of your company. It is the base of all your online marketing efforts so, you need to make sure it is POWERFUL.

IEDM Digital Marketing will make sure your website is functioning effectively. This includes making sure it’s mobile friendly, has helpful content on it, is easy to navigate had has a quick load time.

Choosing the best tools for the job

Using A holistic digital marketing strategy involves looking at every possible tool available and choosing the right tools to grow your business online. This may include PPC, SEO, Local SEO, Social Media platforms, content marketing, email marketing and more.

These tools  get people onto your website and so they can convert. Conversions can count as your website visitors filling in a contact form, asking for a quote, booking an appointment, downloading content, spending a certain amount of time on your page, calling you, subscribing to a newsletter and, ultimately, buying your products and services.

Getting visitors to come back to your website

As you already know, not everyone who visits your website will buy your products and services. That’s why you need to remind them of your business. Sometimes it takes multiple visits before a customer is ready to commit to converting on your website.

We set up retargeting ads, which are displayed to people who have already visited your website, but have not converted to a sale or completed a goal on your website. We also re-target past visitors on Facebook. This way, we’re reaching people we know are interested in your business.

Analysing and improving all digital marketing efforts

Your digital marketing strategy needs to be continuously improved. To know what is and isn’t working, we track your website data, such as where your traffic comes from, how long visitors spend on a page, what goals they’re completing, what content they’re interested in and any other type of online behavior. This way we can improve all your digital marketing campaigns.

Can you just use PPC marketing?

We find many clients asking if they can just run PPC campaigns without any other digital marketing campaigns. While, it is possible to get sales from PPC without any other marketing efforts, we don’t recommend it. The problem with focusing on just one or two types of digital marketing is that your message may not be reaching your audience enough or at all.

PPC is a fantastic marketing channel to invest in; however, it fails to create a demand for your products and services. You need other channels to help you, such as:

  • Social media, which can help you engage with your audience
  • SEO to help you attract traffic over the long run without paying for clicks
  • Content to remind people to engage with your website and educate people about your products

We care about your overall business success. We want to build your brand online and, to do so, we need to look at and take into consideration your entire digital marketing strategy.

Have coffee with us

Every business is unique. Let’s talk about yours over coffee. We will set up an obligation free quote for you and show you how we can take your business to new heights.

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