Digital marketing tactics that can’t be ignored
As every year goes by, we feel the strong need to get you up to speed on what’s happening in the digital marketing industry. We want you to understand how it works and what you need to focus on to grow your business online.
Most companies believe that digital infrastructures and technology are what businesses really need to stay ahead of their competition. We believe that these are important. But, with all the advertising bombarding people on all digital platforms, marketers have to be savvier with their marketing strategies. This is where the human mind is more effective than technology.
We adapt to all the changes in the industry to make sure you stay ahead of your competition. Here’re important digital marketing tactics for the year.
#1. Live Chat
Live Chat is highly effective in helping your website visitors navigate your website. You can effectively guide prospects through the sales funnel faster by speaking directly to website visitors and offering them help in real time.
#2. Optimising for voice search
Do you speak to Siri, Alexa or Cortana on your phone? Perhaps you ask them for a quick recipe close to dinner time or for directions to a shopping mall. More people are speaking search queries into their devices. By 2020, half of all internet searches will be voiced-based. This is according to Comscore.
Your website needs to be optimised for voice search if you want to keep up with the latest SEO tactics. By updating your keywords to match queries people are typing into Google and adapting to local search queries, you will improve your site’s visibility.
#3. Local influencer marketing
Local influencer marketing has become one of the most effective strategies. Basically, you find local influencers and celebrities who have a big audience. They can help endorse your products and services to your ideal audience. If you, for example, have a restaurant, partnering up with a popular food blogger can grow your business and drive traffic into your restaurant.
Customers often feel more at ease with taking actions on your website or buying products from you if someone they look up to does. The influencer uses social media platforms, such as Instagram and YouTube to reach their audiences. This is a great way to get sales, especially now that people are becoming more desensitised to adverts.
#4. Live video
While videos are powerful marketing tools, live videos are stealing a lot of attention online. Using live videos to connect with your audience will increase engagement with and trust for your brand. You can use live videos to give your audience a peek into your office space, present product demos, present live FAQ and answers and engage with your audience in real time.
There are many platforms that allow you to present live videos, including Facebook, Instagram and YouTube. You just need to use platforms that are most likely to get a lot of views.
I think in 2019, your brand needs to focus on being authentic. Use marketing to tell your audience a great and exciting story that they’ll enjoy. Provide helpful content in creative ways, such as live videos. Make sure your audience has positive experiences with your brand.
If you need help getting together a strategy that will help your business flourish in 2019, contact IEDM Digital Marketing.