Use Google Ads can help your business grow
Someone once said that the second page of Google results is the best place to hide a body. When looking at the stats, it’s easy to see why that statement could be true: Of the millions of results Google generates in its split-second searches, 91.5% of all traffic stops at the first page. That’s where Google Ads come in.
By using Google Ads IEDM can help you improve your business’ online visibility, quickly and effectively.
Target your advertising
Google Ads allows you to target your audience through various variables. Through keyword selection, you can choose words or phrases that potential customers will search when looking for your product or service. Your ads can also be targeted based on location, language or device type. There is also an option to remarket to customers who have been on your website previously.
Choose your own budget
With Google Ads, you are free to choose how long your campaign will run, and how much you want to spend on it. You can even set how much you are willing to bid based on how much each lead is worth to you.
Know where your money goes
No more firing in a general direction hoping that something sticks! Google Ads allows you to measure every aspect of your campaign, giving you an accurate view on your ROI. And because your campaign lives in a digital space, it is easy to tweak and adjust as you go along to find what works best.
If all of this sounds a little foreign, don’t worry! As a Premium Google Partner, IEDM is well-equipped to help you create and maintain a Google Ads strategy that will benefit your business’ bottom line in the long run.