4 Must-have eCommerce website features

What are the 4 Must-have eCommerce website features? Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you […]

Programmatic Advertising: What Is It & Why You Should Care

Jimmy Kimmel once said: “Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.” However, the true definition can be summed up like this: “Programmatic advertising is using technology and audience insights to automatically buy and sell ad […]