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An introduction to Google Tag Manager

What is Google Tag Manager? Google Tag Manager (GTM) is a free tool that allows you to easily add and edit snippets of code or tracking pixel on your website or mobile app. Tags can add analytics tracking, enhance site functionality or manage advertising pixels. You can do all of this with GTM without having […]

South Africa’s top Google searches for 2018

Top Google Searches Google released their lists of the most popular searches in South Africa in 2018. These lists give us a perspective on the year’s major moments and top trends. We’ll jump right into South Africa’s top Google searches for 2018. Trending South African searches World Cup fixtures Load shedding Global Citizen Zuma Winnie […]

Facebook Ads or Google Ads?

Facebook Ads or Google Ads – which is best for my business? Both Google Ads and Facebook ads are powerful ways to advertise your business online. And, depending on your industry, both are relatively affordable. You don’t have to choose one or the other. You can use both to boost your business. This is because […]

Google Partners Elevator Programme 2018

Google Partners Elevator Programme 2018 in South Africa IEDM Digital Marketing was handpicked by Google Partners for the Google Partners Elevator Programme 2018 in South Africa. This event was an exclusive, invitation-only programme reserved for the best performing agencies. It is one of the most coveted events for high-growth digital agencies all around the world. […]

How to use AI to improve your digital marketing

Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use […]

How to get more people to read your business blog

Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately, […]

Google is bidding farewell to AdWords & DoubleClick brands

Farewell AdWords and DoubleClick brands If there’s one thing we all know about Google, it’s that it’s always changing. After many years, AdWords and DoubleClick brands will no longer exist. Google is retiring these brands in a major rebranding aimed at streamlining its offerings. The flagship advertising products will be renamed and reorganised. This is […]

Is AB testing dead?

Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the […]

5 Tips for successful AB testing

Successful AB Testing At IEDM Digital Marketing, we run successful AB testing campaigns. We believe it is a powerful way of measuring digital success. If you type “AB testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is […]

4 Must-have eCommerce website features

What are the 4 Must-have eCommerce website features? Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you […]