Mobile-first indexing – here’s what you need to know

If your website is not mobile-friendly, get it changed as soon as possible. Here’s why. Google is constantly keeping SEO specialists on their toes with its SEO algorithm changes. A few big changes have occurred over the years, namely Panda, Penguin and Google’s Knowledge Graph. However, the mobile revolution has had the biggest impact on […]

Turning customers into brand advocates

92% of customers trust recommendations from people they know. (Source: Nielsen Advertising Global Report 2012) A successful marketing strategy increases brand awareness, leads and sales. Many advertisers get so caught up in trying to increase sales that they forget one of the most important phases of the customer journey: Advocacy. IEDM Digital Marketing focuses on […]

Ready to start an online store?

“Ecommerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store.” – Hil Davis, co-founder of  J. Hilburn. Good day, South Africa. It’s time to put your products online if you haven’t […]

COVID-19 Pandemic: Advice for small and medium business

In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately, we could not hold the virus out. And, due to the nature of the virus, it started spreading as soon as it fell onto our South African soil. After the […]

Complete guide to social media marketing 2020

What is social media marketing? Which social media platforms are available to use? How many people use social media? How much time do people spend on social media? Why is social media marketing so important for businesses? Do I need online tools for social media marketing? How do I get people to love my brand? […]

Storytelling marketing: Why telling a story sells

Are you familiar with storytelling in marketing? It’s time to get real. Because your audience is real. Hard selling and cliche posts are not going to cut it in the digital world of marketing.  It’s hard to grab your audience’s attention between all the digital noise. From ancient days, storytelling has been one of the […]

4 Competitive social media tactics (2019)

Keeping up with the pace of the ever-changing social media strategy is a challenge in itself. On the 6th of March 2019, Mark Zuckerberg posted a blog post that upended social media. Over the last 15 years, we’ve seen Facebook and Instagram connect people with friends, communities, and interests. Social media has been a public […]

What is A/B testing?

Take the guesswork out of website optimisation with A/B testing Digital marketing revolves around data. It involves gathering and interpreting data, and using this information to enhance websites and marketing campaigns. A/B testing is a great way to test versions of – or specific changes on – a website, landing page, newsletter or other type […]

Do you have invalid employees on Facebook & LinkedIn?

Wait… You don’t work for me?! Most of your employees who are active on social media will list themselves under your business name. All they have to do on Facebook is “add a workplace” and link to your business page. And, all they have to do on LinkedIn is “add experience” and, again, link to […]

Ethical marketing: Persuasion versus manipulation

Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re […]