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COVID-19 Pandemic: Advice for small and medium business

In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately, we could not hold the virus out. And, due to the nature of the virus, it started spreading as soon as it fell onto our South African soil. After the […]

Complete guide to social media marketing 2020

What is social media marketing? Which social media platforms are available to use? How many people use social media? How much time do people spend on social media? Why is social media marketing so important for businesses? Do I need online tools for social media marketing? How do I get people to love my brand? […]

Storytelling marketing: Why telling a story sells

Are you familiar with storytelling in marketing? It’s time to get real. Because your audience is real. Hard selling and cliche posts are not going to cut it in the digital world of marketing.  It’s hard to grab your audience’s attention between all the digital noise. From ancient days, storytelling has been one of the […]

4 Competitive social media tactics (2019)

Keeping up with the pace of social media is a challenge in itself. On the 6th of March 2019, Mark Zuckerberg posted a blog post that upended social media. Over the last 15 years, we’ve seen Facebook and Instagram connect people with friends, communities, and interests. Social media has been a public broadcast channel, or […]

What is A/B testing?

Take the guesswork out of website optimisation with A/B testing Digital marketing revolves around data. It involves gathering and interpreting data, and using this information to enhance websites and marketing campaigns. A/B testing is a great way to test versions of – or specific changes on – a website, landing page, newsletter or other type […]

Do you have invalid employees on Facebook & LinkedIn?

Wait… You don’t work for me?! Most of your employees who are active on social media will list themselves under your business name. All they have to do on Facebook is “add a workplace” and link to your business page. And, all they have to do on LinkedIn is “add experience” and, again, link to […]

Ethical marketing: Persuasion versus manipulation

Add value to your customer, before and after sales What’s the difference between persuasion and manipulation? One way of looking at it is marketing involves getting someone to buy something – something that they’ll be glad to have bought later on. It should improve their life. Obviously this depends on what type of product you’re […]

Quality content & SEO – Here’s what Google & your customers LOVE!

Quality content is crucial for your website Quality content sets your website apart from the millions of other ones out there. It’s what guides people to make a purchase on your website. It’s also crucial to the success of your search engine optimisation (SEO). What is SEO and why is it so important? SEO’s main […]

How to make customers trust your online store (8 Tips)

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos, CEO, Amazon Do customers trust your online store? These days, people are so rushed and impatient – they don’t really […]

Why should you use a password manager?

Warning: Avoid getting hacked – use a password manager Are your passwords strong? Do you create unique passwords that you never use more than once? Do you use different character types such as uppercase and lowercase letters, numbers and punctuation for your passwords? If you’ve answered “no” to any of the above questions, your personal […]