An introduction to Google Tag Manager

What is Google Tag Manager? Google Tag Manager (GTM) is a free tool by Google that allows you to easily add and edit snippets of code on your website or mobile app. Tags can add analytics tracking, enhance site functionality, manage your advertising pixels or even add custom code that you would like to run. […]

What are the 2019 web development trends?

87% of shoppers begin product searches online A modern, effective business website is crucial for your business. Many consumers turn to Google to help them find information on products and services. Therefore, you need a strong online presence for your company. Each company may have a different aim for their website, however, the common goal […]

What is Call Tracking?

If your business is using the same number for your website, online ads and offline ads, how can you tell how many calls each advert or marketing method is bringing in? With call tracking, it’s easy to find out whether your online, billboard, or other forms of advertising are working. And in today’s marketing world, it […]

Programmatic Advertising: What Is It & Why You Should Care

Jimmy Kimmel once said: “Programmatic buying is the gluten of advertising. Like gluten, ‘programmatic’ has become a buzzword that many people use but few really understand. They just know it’s important.” However, the true definition can be summed up like this: “Programmatic advertising is using technology and audience insights to automatically buy and sell ad […]