Do you know which upgrades your website needs?
The most cost-effective way to advertise your business is on the World Wide Web. Your website has the ability to advertise your business 24/7 to an unlimited number of people across multiple online platforms.
These days, if you do not have a modern, functional website, you are constantly losing business opportunities. The new year is the perfect time to invest in your website so, why not give your website a fresh look and make sure it’s up-to-date with all the current website trends.
Here’re the most important upgrades your website needs in 2018:
Optimise your website for Google
If you want a powerful online presence, you need to keep up with Google’s ever-changing search engine ranking algorithms. You need professionals to update your website to ensure it is SEO optimised. IEDM’s professionals can upgrade your site navigation so that Google’s bots can crawl your site effectively and your site is in line with current SEO trends.
Also, your page download speed needs to be up to standard. This is important for SEO as well as keeping your website visitors from leaving your page. If your page download speed takes longer than 2 seconds, your users won’t hesitate to leave your website.
Update outdated software & frameworks
If you’re still using old software versions or frameworks, you need to upgrade your website to improve how it works and how it looks. This will make a huge difference when it comes to the appearance and usability of your website.
Improve your website’s design
Stay up to date with all the latest website UX design trends so that your website appears relevant to all users. Your website needs high-quality graphics and modern styles to appeal to your visitors.
Although this has been a hot topic of conversation in the digital marketing sphere for quite some time, there are still websites that are not completely responsive. As more than 60% of users access websites with various devices other than computer desktops, it’s essential that your website works perfectly on every type of mobile device.
Maximise your website’s security
Make sure your website has the latest bug fixes and security patches to protect it from the ever-growing number of online hackers. Older content management systems and software make it easier for hackers to attack your site.
Freshen up your website’s content
It’s important to add fresh content to your website while reorganising it to ensure it is coherent and relevant to your users. Neatly organised, fresh content will guide users through your website effectively while aiding your SEO efforts.
Upgrade your website with IEDM
If you’d like to upgrade your website for the new year, contact our team of digital marketing specialists today.