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What would you do with R1000?

We’re giving one lucky person a cash boost this December! We’d love to hear what you’d do with R1000 in cash! Let us know in our comment section below. The winner will be announced on the 12th of December 2018. Make sure you also Like Our Facebook Page and Share Our Facebook Post to stand a chance to win. […]

Online shopping – How do Google’s Smart Shopping campaigns work?

Online shopping is becoming better and better! Your potential customers don’t have to leave your home to shop. Thanks to online shopping, people can buy your products online. On Monday the 12th of November, half of the IEDM staff spent the day at the Google offices in Johannesburg. We didn’t just go there for a […]

IEDM attended the exclusive Google Partners Elevator Programme 2018

Google Partners Elevator Programme 2018 in South Africa IEDM Digital Marketing was handpicked by Google Partners for the Google Partners Elevator Programme 2018 in South Africa. This event was an exclusive, invitation-only programme reserved for the best performing agencies. It is one of the most coveted events for high-growth digital agencies all around the world. […]

E-commerce website tips – Is your online shop ready for 2019?

Welcome to the future of online shopping It’s all changing… Online shopping is taking flight in South Africa. Are you on board? Technology has changed a lot of things over the last few years. One of those things is the retail sector. Unlike Americans, South Africans did not fall in love with online shopping immediately. […]

Using social media to overcome digital marketing challenges

Using social media to overcome digital marketing challenges Are you experiencing digital marketing challenges? No matter what size your business is, if used correctly, social media marketing has the power to reach your customers. Your potential customers are on social media interacting with other brands. If you’re not communicating with them through social platforms, you’re […]

How to use AI to improve your digital marketing

Improve your digital marketing You can use AI to improve your digital marketing. How? When it comes to digital marketing, building up data over a period of time to improve your campaigns ensures better success in the long run. With all the great tools available, marketing agencies have the ability to efficiently and effectively use […]

What is native advertising and how can it help your business?

What is native advertising? Native advertising is a form of paid marketing where the ads look, feel and function like organic content. Native ads appear in social media feeds and on web pages and, unlike banner and display ads, they match the look and function of the editorial flow of the page, exposing the reader […]

How to get more people to read your business blog

Do you want more people to read your business blog? Most businesses want to provide great content for their business blog. But, this can be quite challenging. Over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to find smart ways to attract readers to their blog. Unfortunately, […]

Google is bidding farewell to AdWords & DoubleClick brands

Farewell AdWords and DoubleClick brands If there’s one thing we all know about Google, it’s that it’s always changing. After many years, AdWords and DoubleClick brands will no longer exist. Google is retiring these brands in a major rebranding aimed at streamlining its offerings. The flagship advertising products will be renamed and reorganised. This is […]

Is AB testing dead?

Should you use AB testing? In February 2018, AB testing platform, Optimizely, ended its free Starter plan. This move convinced many that AB testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t mean that we should throw the baby out with the […]

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