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“Hi there! How can I help you today?”  Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s 2021 and everything about the way we interact with our environment around us is shifting and accelerating.  Artificial intelligence (AI) is rapidly growing in many industries, changing consumer behaviours and […]

four-day workweek

Four-day workweek – We’re doing it!

We are PIONEERING! The IEDM team will be implementing a huge change in order to contribute to shaping the future of South African business. This will be done by moving to a four-day workweek. We’ve spent a lot of time and effort to ensure that our transition to the new work structure will be effective and benefit you, our client.

During the next eight weeks, we’ll be running a trial period, making sure that all of our communication and processes still run smoothly.

digital marketing

Digital Marketing – Here’s what you need to know

Would you like to learn more about digital marketing? Well, you’ve come to the right place. But before we talk about digital marketing for your business, let’s back up about 16 years to see where it all began.  The rise of the internet! Long ago, the original purpose of the Internet was to interconnect laboratories […]

social media engagement

8 Simple ways to increase social media engagement

Social media has become a huge part of our lives. According to Statista, in 2019,  users spent an average of 144 minutes per day on social media. While most businesses use social media as a part of their online marketing strategy, many of them struggle to increase engagement.  There are so many tactics you can […]

mobile first indexing

Mobile-first indexing – here’s what you need to know

If your website is not mobile-friendly, get it changed as soon as possible. Here’s why. Google is constantly keeping SEO specialists on their toes with its SEO algorithm changes. A few big changes have occurred over the years, namely Panda, Penguin and Google’s Knowledge Graph. However, the mobile revolution has had the biggest impact on […]

turning customers into brand ambassadors

Turning customers into brand advocates

92% of customers trust recommendations from people they know. (Source: Nielsen Advertising Global Report 2012) A successful marketing strategy increases brand awareness, leads and sales. Many advertisers get so caught up in trying to increase sales that they forget one of the most important phases of the customer journey: Advocacy. IEDM Digital Marketing focuses on […]

starting an ecommerce store

Ready to start an online store?

“Ecommerce and mobile commerce have dramatically changed the way brands reach customers, making it faster and easier for consumers to make purchases on the fly while avoiding the hassles of going to the store.” – Hil Davis, co-founder of  J. Hilburn. Good day, South Africa. It’s time to put your products online if you haven’t […]

COVID-19 Pandemic: Advice for small and medium business

COVID-19 Pandemic: Advice for small and medium business

In March 2020, South Africa changed as we know it. COVID-19 cases started spreading around the world rapidly and then landed on our doorstep. Unfortunately, we could not hold the virus out. And, due to the nature of the virus, it started spreading as soon as it fell onto our South African soil. After the […]

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