Native advertising is a form of paid marketing where the ads look, feel and function like organic content. Native ads appear in social media feeds and on webpages and, unlike banner and display ads, they match the …Read More
Compiling great content for your blog can be quite challenging, especially seeing as though over 2 million blog posts are posted every day. With so much content flooding the internet, businesses need to attract readers to their blog.
If there’s one thing we all know about Google, it’s that it’s always changing. After many years, AdWords and DoubleClick brands will no longer exist as Google is retiring these brands in a major rebranding aimed at streamlining its offerings. …Read More
In February 2018, A/B testing platform Optimizely ended its free Starter plan. This move convinced many that A/B testing is officially dead, but we’re not so sure. Just because one service provider decided to discontinue a free product, it doesn’t …Read More
If you type “A/B testing” testing into Google nowadays, you are likely to get a barrage of articles telling you that this method is now deader than a doorknob. This is not necessarily the whole truth. The fate of A/B …Read More
Here’s why every business needs LinkedIn:
While all social media platforms have become a big part of businesses’ digital marketing strategies, we believe that LinkedIn is one of the most powerful platforms! With over 500 million users, LinkedIn has become a …Read More
We are proud to announce that we have teamed up with Live Chat and became their official partner in South Africa! The powerful service provides a fast and effective way for you to reach out to your website visitors, which …Read More
Just because you don’t sell eco-friendly products, it doesn’t mean you can’t run a business that is kind to the environment. We believe that you can successfully send a green message to your consumers and staff through smart, eco-friendly and …Read More
Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you have the right eCommerce website features set up, it can also improve customer experience.
Here’s how you can ensure the best customer experience on your website:Read More
How can a social media professional help my business? – This is a question that many businesses ask us and, to be honest, it’s a very easy question to answer. You see, there are 2.80 billion global social media users …Read More