Digital Marketing Budget Strategy

What should my digital marketing budget be? This is the first question we get asked as an agency. The truth is, there is no straight answer. All companies and industries are different with unique goals. Experts say you should calculate your company revenue and spend a % of that on marketing. New companies should spend […]

woman running her own online store

The Benefits Of Starting An Online Business In Today’s Digital World

So you’ve got big dreams of launching your very own online business?  That’s great!  The road to online success is by no means an easy feat, but with the right attitude, the right tools, and proper branding, even the smallest businesses can make a big splash in today’s digital landscape.  In the following article, we’re […]

Four-Day Workweek Feedback – Feeling Positive!

So it has been exactly 14 weeks since we started the four-day workweek and we decided to share some feedback with you. Here’s what the team have to say about their experience thus far: Jurgens Backend Developer and Manager Having one less workday and having people on slightly different schedules nudged us to better plan […]

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5 REASONS WHY YOUR BUSINESS SHOULD BE USING A CHATBOT

“Hi there! How can I help you today?”  Sound familiar? Whether you were aware or not, chances are you’ve interacted with a chatbot recently. It’s 2021 and everything about the way we interact with our environment around us is shifting and accelerating.  Artificial intelligence (AI) is rapidly growing in many industries, changing consumer behaviours and […]

four-day workweek

Four-day workweek – We’re doing it!

We are PIONEERING! The IEDM team will be implementing a huge change in order to contribute to shaping the future of South African business. This will be done by moving to a four-day workweek. We’ve spent a lot of time and effort to ensure that our transition to the new work structure will be effective and benefit you, our client.

During the next eight weeks, we’ll be running a trial period, making sure that all of our communication and processes still run smoothly.

digital marketing

Digital Marketing – Here’s what you need to know

Would you like to learn more about digital marketing? Well, you’ve come to the right place. But before we talk about digital marketing for your business, let’s back up about 16 years to see where it all began.  The rise of the internet! Long ago, the original purpose of the Internet was to interconnect laboratories […]

social media engagement

8 Simple ways to increase social media engagement

Social media has become a huge part of our lives. According to Statista, in 2019,  users spent an average of 144 minutes per day on social media. While most businesses use social media as a part of their online marketing strategy, many of them struggle to increase engagement.  There are so many tactics you can […]

mobile first indexing

Mobile-first indexing – here’s what you need to know

If your website is not mobile-friendly, get it changed as soon as possible. Here’s why. Google is constantly keeping SEO specialists on their toes with its SEO algorithm changes. A few big changes have occurred over the years, namely Panda, Penguin and Google’s Knowledge Graph. However, the mobile revolution has had the biggest impact on […]

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