Due to technology and the increased access to the Internet, more and more South African consumers are accessing brands and stores through online platforms. Therefore, an e-commerce website can be your greatest business investment. It not only has the potential to increase your customer reach but, if you have the right eCommerce website features set up, it can also improve customer experience.
Here’s how you can ensure the best customer experience on your website: Read More
For some, their businesses cannot just go on holiday when they do. With the festive season fast approaching, you may be wondering how you can make sure your digital marketing keeps running effectively in your absence.
It’s important to take a …Read More
Words can inspire. And words can destroy. Choose yours well. – Robin Sharma. I believe that this quote applies to both spoken and written words.
Working in the digital marketing industry over the last few years, I’ve seen the amazing …Read More
Would you buy something from a brand you’ve never heard about or seen before? According to Forbes, it takes about 5 to 7 brands impressions before someone will remember your brand.
How are you exposing your brand to potential customers?
With …Read More
SEO has come a long way from the early days of keyword stuffing and sentences that no human could comprehend. Search algorithms now favour webpages that enhance the user’s experience, and that means that cheap SEO tricks no longer cut …Read More
Upgrade your website with an SSL certificate sooner than later
Online hacking is a large cause of concern for all internet users across the globe, which is why Secure Sockets Layer (SSL), allowing an encrypted connection, is essential. Recently, Google launched …Read More
Someone once said that the second page of Google results is the best place to hide a body. When looking at the stats, it’s easy to see why that statement could be true: Of the millions of results Google generates …Read More
The bigger your site becomes, the worse it may actually perform. This is because websites are continually adding code to track their analytics, conversions, events and/or other functionalities. All these extra pieces of code add up and can end up …Read More