Have you ever walked into an old, dirty pub on a Friday afternoon and thought, I really don’t belong here. Usually, if a place feels dodgy or scrappy, our first reaction is to get out of it. If the restaurant looks awful, imagine how bad the food is! Websites are very similar. If someone lands on a website and it looks unprofessional and outdated, they’ll probably just leave.

Your website is a sales tool. Each potential customer that lands on your website and begins engaging with your content will decide whether or not they will return and use your services or buy your products.

We’ve provided a list of best practices that will make your website stand out above the rest.

  • Appropriate fonts

    Although elaborate, funky fonts may make your website stand out among others, your audience may not take your website seriously. If you are a fun, easy-going company, you can play around with fonts. However, for corporate companies, especially those who are marketing business-to-business, a professional, simple and easy-to-read font will leave a better impression on your audience.

  • Easy navigation

    If a website is congested with unnecessary information and is difficult to navigate, a lot of people will leave it as soon as they can. Simple navigation makes it easy for your website visitors to find the information they are looking for and complete goals on your website.

  • A consistent colour scheme

    Choose a colour scheme that suits your business and apply it to every page of your website consistently. This will ensure that the user doesn’t feel confused or as though they have been directed to another website when they go from one page to another.

  • Professionally website content

    Content is one of the most important website elements. If you have professionally written content, not only will it leave a good impression on your website visitors, but it will also improve your SEO as one of Google’s ranking criteria is quality content. Obvious spelling and grammar mistakes can deter potential customers from converting into a sale.

    Read our blog: Why South Africans need quality content for their business websites

  • Simple logo

    Complicated logos, ones with too many colours, different fonts and other frills and spills, can distract your website visitors. Think about some of the big brands in the world, such as Apple, Twitter, Facebook and Woolworths. Their logos are super simple – most of them have a logo made up of one letter. Usually, the simpler the logo, the more memorable the company.

  • Icons

    Icons can be used to represent services and products or any other idea on your website. Like logos, they should be simple. For example, if you look at most e-commerce websites, they usually have a little icon of a trolley on the page to help you go to your shopping cart directly.
    If you need to freshen up your website design and content, contact Interexcel Digital Marketing today.

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