Keeping up with the ever-changing digital marketing trends can be a challenge and a half. Luckily, we have digital marketing specialists who are clued up and ready to tackle any challenge in 2018.
We have taken a sneak peek at what’s going to be happening in 2018. Here’re the top digital marketing trends for 2018.
Keeping a good online reputation
What we have realised over the last year is that more and more buyers are using online tools and looking for professional services online. This means that referrals and good reviews are becoming extremely vital for businesses. Make sure your business is spoken about online – in a good way as negative publicity can affect your business.
Using influencer marketing
The “kids” that grew up in the technology age are turning into adults. This means we need to make sure that our marketing approaches appeal to them too. Using influencer marketing is the best way to reach out to the younger generation. While display ad campaigns and other digital marketing efforts are effective in getting sales, influencer marketing, if set up properly, can have a huge impact on sales. This is because the content posted by the influencer is more personalised and authentic than traditional advertising so it encourages customer loyalty.
Finding out more about your buyers
While data has been important for quite a few years when it comes to digital marketing, you need to use diverse methods to get to know your buyers. Reach further than just analytics and conduct regular research on your target audience. Relying on past data, hunches and assumptions is usually not as effective as knowing what your audience really want and giving it to them.
How can you find out more about your audience? Conduct interviews asking prospective clients how they view your products and services and what you can do to market your product more effectively to the public. You’d be surprised by how much an external perspective can help shape your business strategy.
Focusing on advanced content marketing
How you present yourself to your target market will play a big role in your overall digital marketing success. Content marketing, if done correctly, can present the right information at the right time to the right audience. Offering your target market valuable, relevant and interesting content in various forms, including videos, articles, ebooks, webinars, event speeches and all other forms of content is the best way to build a strong, positive reputation.
Partner up with Interexcel Digital Marketing and make 2018 a successful year for your business!